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Amazon took another major move involving all seller buyers

Amazon recently moved a lot, to crack down on a large number of sellers, and recently shut down thousands of buyers’ accounts. Many sellers have assessed afterwards that Amazon has blocked more than 100,000 accounts.

Although Amazon has always claimed to let buyers comment on the actual reflection of goods and sellers to combat false reviews, it is too costly...

However, after not sighing, Amazon made another big move: Revise the review policy and dramatically increase the threshold for buyers to leave! In short, we have to admire Amazon's determination.

Let's take a look at the changes in the Amazon review policy:

Cross-border e-commerce 丨 Amazon took another major move involving all seller buyers

▲ Amazon TOS screenshots, Eligibility section is Review qualification restrictions

The core content and changes include two points:

First, it must be a Prime member, and paid members have greater authority to leave a comment;

Second, buyers use real and effective credit cards in the year, spending at least $50 on Amazon.

In addition, if you unlock the YES and NO functions, you must satisfy the above conditions.

Of course, Amazon's questions, shopping list, wish list, and registries can still be used if the above conditions are not met. However, these features are actually quite tasteless, and they do not meet the above requirements. Basically, the meaning of a buyer’s account is not significant, and what can be done is extremely limited. The comments on the importance of e-commerce sellers I do not need to say more, comment is traffic, is the ranking, is the click, is the order!

Cross-border e-commerce 丨 Amazon took another major move involving all seller buyers

In addition, to supplement the explanation, in the screenshot, "In addition, to contribute to Spark you must also have a paid Prime subscription (free Prime trials do not qualify)." Not to say that non-prime will not be evaluated, not satisfied Prime members who purchase 50USD credit cards within one year can also leave comments. Just say, if you are not a prime member, you can't participate in the Amazon Spark program.

Cross-border e-commerce 丨 Amazon took another major move involving all seller buyers

▲ Amazon Spark can add product links to uploaded images

Although the change in the above commentary system is only fine-tuning, it is actually a huge change. In the past, it was only a pure blow to the seller's account. Now Amazon is trying to prepare the seller's buyers to grab both hands, and looking at Amazon's current situation, there are still a lot of estimates behind. Continuous action.

The tug-of-war battle between Amazon and Chinese sellers is like a cat-and-mouse game, and with the persistent tenaciousness of the majority of Chinese sellers, it will surely “have policies and countermeasures.”

Ever since, the seller has been forced to come up with many weird tricks. For example, some people in the industry started selling real-identity buyers. In addition, some people secretly began to spread the information that they had kept thousands of hardware devices in the United States. Real credit cards are also willing to invest in real purchases, etc...

However, after all, these are not long-term approaches. Amazon's continuous wave of operations conveys a clear message that Amazon's Purification Review has been determined and that the Review environment is definitely moving toward more and more regularization. Afterwards, it is certainly more and more difficult to keep a single comment on this piece, and the threshold is getting higher and higher, and the risk is getting higher and higher.

This also means that traffic will become more expensive, cross-border e-commerce may have to enter the era of the product is king, and some black technology means will gradually be eliminated, want to maintain efficient growth, or to focus on the seller Product and supply chain end.

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